Takeaway Sheet: User Metrics

Glossary

Average session length (ASL) is...well, it's the average session length.

DAU is the number of daily unique users.

Framework a set of metrics used to measure a product parameter.

HTTP headers are service data that provide the server with additional information.

MAU is the number of monthly unique users.

Session the period between the opening and closing of an app or site.

Sticky factor a metric that tells you how loyal the audience is to the product:

\begin{aligned} \text{sticky factor} &= \frac{\text{DAU}}{\text{WAU}} \\ &\text{or} \\ \text{sticky factor} &= \frac{\text{DAU}}{\text{MAU}} \end{aligned}

WAU is the number of weekly unique users.

Practice


1# pass access token through request header
2
3import requests
4r = requests.get(URL,headers={'Authorization': 'OAuth {0}'.format(TOKEN)},params=PARAM)


1# read string as "memory file"
2
3memory_file = StringIO(text)